When Park Group Care, the private residential nursing group, wanted to rebrand The Bill House its senior team had a clear vision. Extensive renovations were being carried out at the care home and that presented an opportunity to build a brand presence beyond the physical building – better connecting with its key customer base. 1440 worked with the care home team to showcase the revamped Bill House in a new brand across its website as well as in a printed brochure and through social channels.
We drew on the Bill House’s Arts & Crafts heritage as well as the home’s coastal surrounding and history to ensure the new brand told a story of place. The wheatear bird was selected as the symbol of the house, and we commissioned artist Alex Ebdon to linocut the main logo to give a true nod towards the Arts & Crafts style of the home.