The Brief
In a post-pandemic world, gyms needed to get people back to fitness, and back inside their buildings. SnapFitness approached 1440 to come up with some easy ways to refresh its existing marketing output. We worked on multiple advertising touch points, across several gym locations, to create a unique set of stylised print assets.
From campaign flyers, street and bus stop posters to roadside billboards and correx boards, the campaign successfully helped increase membership sign ups and foot traffic through all franchise locations.
