No Grey Area (NGA) is a specialist architectural lighting firm for commercial and high-end residential projects around the world. It wanted its online and social presence to highlight its global growth. 1440 was initially commissioned to design and build a new NGA website, and we went on to rebrand the company as it grew in the UK and Middle East.
Our aim was to deliver a cool, quality brand, with a complementary tone of voice and visual approach to elevate NGA’s look and feel to reflect it’s own lighting, installation and uniquely high standards.
Since the launch of the new brand and website the company has grown into Saudi Arabia and Egypt. With our partner Cargo Creative we built a multi-site website offering English and Arabic languages alongside location specific SEO & search plus performance management.
1440 design work has also been used to support NGA at Design Week in London and Dubai. We created event assets including social teasers, a bespoke 22ft x 12ft event stand artwork plus printed collateral and showreels for the exhibition.