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Annabel’s for the Amazon

Social Campaign | Photography | Film

The Brief

Annabel’s and The Caring Family Foundation (TCFF) are the UK’s largest donor to reforestation in the Brazilian Amazon. 1440 was commissioned to produce a high-level photo and video campaign from two days and two nights of filming and photography to showcase Annabel’s for the Amazon.

We commissioned photographer Hamish Brown to work alongside our film crew to bring to life our storyboard, based on human panthers, crocodiles and parrots, brilliantly curated by The Birley Group’s Tatiana Kharchylava.

1440 also captured an interior mood film of the elaborate decorations in and around the club that were for the month-long event. Working through the night, while the club was closed, our team created the final edit and output. The work created Annabel’s most viewed social post ever, some 100,000 views ahead of the next closest.

  • Photography
  • Art Direction
  • Creative storyboard development
  • Videography
  • Production & planning
  • Video Editing & sound