Annabel’s is one of the best-known and exclusive private member clubs in the world. The Mayfair club has a reputation for superb service, first-class cuisine and unparalleled entertainment.
To celebrate and promote the launch of the new Sunday brunch at Matteo’s, the club’s Italian restaurant, 1440 was commissioned to produce a campaign photo and video shoot for Annabel’s social channels.
Our storyline – based around Italian family heritage and taking inspiration from Dolce Gabbana fashion campaigns – needed imagery to bring out the showstopping décor of Matteo’s. We brought in a leading fashion and portrait photographer, Charlie Gray, to capture the story and enable us to take our concept to execution.