What started as a brand exercise to visualise Ambassadeurs Group (AG) as an umbrella brand for companies as diverse as the high-end casino Les A Club, the Mayfair restaurant 6HP, and three travel companies, quickly morphed into a full on creative rebrand. 1440 developed the group’s look and feel, positioning it as a corporate philanthropy and community engagement organisation. We created and built a new website, developing the tone of voice and all content to tell the story of AG.
At the same time, we developed a new internal brand including visual and verbal identity to better speak to employees who worked for the different group brands.
Standalone projects also led by 1440 included marketing campaigns to support seasonal fundraising, photo shoots, and above the line advertising collateral.